Paxman, manufacturers of the Paxman Scalp Cooler, has appointed Fantastic Media to work on its PR and marketing activities, including a campaign aiming to raise national awareness of scalp coolers in the UK.

Our campaign started in earnest with the largest ever order of scalp coolers being delivered to St James’s Hospital in Leeds.

Our photo call and the story attracted significant coverage, airing six times in one day on regional TV news programme, Calendar. The story also ran on two of the regions largest radio stations – Radio Aire and BBC Radio Leeds. BBC online picked up the story as did the Yorkshire Evening Post, Halifax Evening Courier and Huddersfield Examiner.

Donna Bedford, PR Director at Fantastic Media said “We want to spread the word about this treatment to as many people as possible. Our ‘Cool Head, Warm Heart’ campaign which will launch on a national scale this year so make sure you look out for it!”

Check out the blog at www.coolheadwarmheart.co.uk or follow the campaign on Facebook and Twitter for more information and details on forthcoming events!