On Wednesday 23rd September, Fantastic were on hand to oversee the launch of a limited edition Range Rover, which is the product of a collaboration between Overfinch, the prestige vehicle company, and bespoke sporting gun and rifle makers, Holland & Holland, the gun makers of choice for the royal family.

The launch of this ‘ultimate, all purpose, all season, luxury supercar’ took place at Holland & Holland’s Shooting Grounds in Middlesex and just 100 of the Range Rovers will be available to the UK public.

Chief Operating Officer at Overfinch, Neil Underwood, explained: “There has long been speculation that Range Rover could reach ‘Bentley levels of luxury’ and for one hundred fortunate customers, that will now become a reality. We chose Fantastic to organise the marketing strategy, collateral and launch because of their previous experience and success with clients in the luxury car industry.”

Grant Gidman, Fantastic’s Account Director for Overfinch Holland & Holland said: “We have been working with both companies on devising a successful launch strategy for this luxury car since March this year. We have experience in this market and we understand what the clients’ wanted to achieve so we worked together to ensure that the marketing materials, digital work and the launch itself reflected the supercar status of this new Range Rover.”

www.hollandandhollandoverfinch.com