Since commencing work with thermo active buildings systems specialist, velta UK, at the end of 2008, Fantastic Media’s full service offering has once again achieved exceptional results and enhanced the value of another company, helping to generate interest from the Global market.

Last week saw the announcement that velta UK has been acquired in its entirety by the Uponor Corporation, a leading international supplier of indoor climate and plumbing systems.

We worked in partnership with velta throughout 2009, initiating the process by conducting a brand review to identify its value and gain an insight into its strengths and market positioning.

 
The strategic business objectives were to create an entirely new design concept to best position the existing brand and make the company stand out from its competitors. Utilising a targeted 12 month strategic marketing approach with a defined brand strategy, a suite of collateral was produced including newsletters and sector specific handouts which raised velta’s profile both on and offline.

Through the delivery of ongoing public relations activities, the awareness of velta in national trade publications was heightened not only within the company’s own industry but also its varied vertical markets, such as law and order, education, care and retail. 

A sector specific website was developed after interviewing key figureheads in the industry to understand what the market reacts to. Our digital team then designed and built a functional new website targeted at the engineering, construction and specifying market.

We have added value to the business and also built up velta’s profile so that it has become recognised as an outstanding performer in its sector.

Managing Director, Gerald Kemp, said: “The acquisition of velta UK provides the business with the foundation of a firmly established global company and sets us up for a strong performance in 2010. The team effort in creating and delivering a strategic marketing campaign should not be underestimated in its contribution towards velta’s future.”

www.velta-uk.com