We organised and held a fashion photo shoot this week, bringing together two of our clients, entrepreneur Claire Young and online boutique Business Wardrobe. Both have a vested interest in the business world and know that networking is essential, so it was a great opportunity to make new contacts.

There was a notable synergy between the two as both operate online businesses. Business Wardrobe is an online retailer specialising in designer office wear for women and Claire set up her own online business, Elegant Venues, a prestigious venue management company focusing on weddings, last year. Whilst on the shoot, conversation ranged from fashion to online strategies, how best to use social networking sites such as Twitter to maximise opportunities and gain new contacts, the importance of SEO in placing high on Google rankings and the value of PR in gaining brand awareness.

A strategy on how to effectively use the resulting shots has been developed, both on and offline, regionally and nationally. Targeted press releases will be distributed to the fashion and business press and there will be a heavy online focus using Twitter, a video of the shoot on YouTube, stories on the Business Wardrobe website and blog and enewsletters to selected databases of customers and contacts.

Claire commented: “I was really impressed with the concept of Business Wardrobe as it can be very difficult to find quality work wear on the high street and it has the added bonus of being online. I love shopping on the web, it’s much less hassle as you miss out on the queues and your longed for purchase is delivered right to your door.”

www.businesswardrobe.com

www.claireyoung.co.uk