Liquid Accounts Ltd, one of the leaders in online accounting software, has unveiled a new website in the same month as it announced successfully attracting equity investment of over £750k.

We worked in partnership with Liquid to design and build the new site and they have since appointed us to develop and implement a strategic plan across the full marketing mix of services. The objectives are to build brand awareness, attract new users and strengthen the company’s position as a market leader in the fast growing field of online accounting software.

Presented with our strategy for the company, the Directors at Liquid felt it was clear that the two companies had a likeminded approach towards achieving results and that our full range of marketing, web, design and digital services would enhance the company’s brand.

Liquid is one of the pioneers of online accounting software (also known as Cloud Computing, or Software as a Service – SaaS), creating jargon free, user friendly systems designed to save clients time and money. By investing in developing its strategic marketing and digital capabilities, Liquid will be equipped to fully exploit the growing demand for cost effective and time saving SaaS applications.

We conducted extensive research into the market in order to gain a strong insight into Liquid’s customer base. Following this research, a fresh and functional new website has been built and launched, targeted at helping clients with their financial management.

Andrew McCarthy, Strategic Planning Director at Fantastic, said: “Liquid Accounts is a pioneering company which has used technology to revolutionise the online accounting landscape. We have worked in partnership with their team to enhance the company’s online presence and moving forward we will execute a clearly defined marketing strategy to help achieve their business objectives.”

Liquid Accounts’ Managing Director, Matt Holmes, added: “Fantastic demonstrated a great understanding of our business, what we want to communicate to our clients and the results we want to achieve. The strategically focused marketing plan and creative new digital offering will set us up for a strong performance in 2010.”

www.liquidaccounts.net