Skopes, the specialist corporatewear retailer, has worked in partnership with Fantastic for several years to develop, implement and maintain a successful marketing strategy. It was decided recently that a new digital offering should be launched to set Skopes apart from the competition and springboard the company into becoming a digital player in the corporate clothing industry.

The new website is essentially three sites in one, with separate exchange areas for corporatewear, wholesale and retail. Visitors to the site can therefore find the information that is most relevant to their business through the simple click of a button as they land on the site.

The new site has been built with the customer in mind, in each area users are able to download pdf versions of the brochures which can be personalized on request with their own branding. An interactive new section also enables customers to leave comments and send messages which will be useful to Skopes in maintaining its high levels of excellent customer service.

These enhancements to Skopes’ digital offering achieve the key objectives of making the site more user friendly as well as driving traffic to the website. The back end system is highly functional and the site was developed so it can be updated quickly with offers, products and news, ensuring it remains high on Google’s search rankings.

Although Skopes has concessions on the high street, it is vital for the company to ensure its website uses the latest technology and appeals to its target markets as an ever increasing number of customers turn online to shop.

www.skopes.com