Fantastic Media has worked in partnership with financial services lead generation business, Direct Marketing 2000 plc, which is a sister company to Smart Credit, a major player in the financial services industry, to launch the website for its unique product, Credit Jungle.

Credit Jungle is the only product of its kind in the UK, offering a free indicative credit rating then suggesting services and available rates based on the customers’ criteria. It is intended to be a friendly advisor on credit, cutting through the financial jargon to make the process quick and straightforward.

Fantastic has designed and built a consumer driven, interactive website for Credit Jungle, targeted at helping the consumer take control of their own credit status. The website is functional and easy to follow but it stands out at the same time, using a cartoon frog character – CeeJay - as an endearing and friendly ambassador to bring the brand’s values to life.

Fantastic has created a complex database which is housed in the back end of the site, this comprises of details on individuals and information based on postcodes and neighbourhoods. This ensures that anyone checking their credit rating on the Credit Jungle site will get an accurate score but it will not leave a credit footprint as it does not link to any external databases. This makes it a unique concept within the current UK credit industry.

Richard Jones, Director at Fantastic, said: “Credit Jungle is a unique proposition which will change the face of the credit industry. We have really enjoyed working in partnership with the team to build a standout website, create a strong brand and achieve its business objectives.”

www.creditjungle.co.uk