Huddersfield based Paxman, leading manufacturer of scalp coolers, won the ‘UK Trade and Investment Export Achievement Award,’ at the Medilink Yorkshire and Humber Healthcare Business Awards earlier this month.

Over the past year Paxman has seen a 66% increase in export sales, as well as a 65% increase in new markets. With over 900 scalp cooling systems now in use worldwide, it received the award as recognition for these outstanding achievements. Fantastic has worked in partnership with Paxman on developing and implementing a long term marketing strategy aimed at raising awareness of the company and of scalp cooling both in the UK and internationally.

Paxman has attended many medical industry events across the World in the past year or so, with Fantastic creating exhibition displays and marketing collateral including leaflets and posters along with email marketing before and after the event to raise Paxman’s profile. The information was targeted and specific, ensuring that the marketing was relevant to each country and the audience attending.

Richard Paxman, Operations Director at Paxman, commented: “It has been a very successful year for us, particularly in terms of our international expansion, so it’s fantastic that this hard work has been recognised. We hope to continue going from strength to strength with our export strategy and remain the world’s leading provider of scalp coolers.”

www.paxman-coolers.com