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Fantastic Media behind creative branding of Mr Fitz Aqua Spritz

June 22, 2018

Written by Fantastic Media

Leeds, June 2018 Fantastic Media have created a new brand for Brewfitt for the launch of their new, non-alcoholic drinks offering Mr Fitz Aqua Spritz.

Brewfitt, working in partnership with Lancashire based Mr Fitzpatrick Botanical Cordials, approached Fantastic Media to create a brand and marketing strategy for the unique fusion of Aqua 3 water dispense system and flavour of Mr Fitzpatrick that brings the Mr Fitz Aqua Spritz product to life. As part of the Insight process, Fantastic produced not only a unique brand proposition, but a strong marketing strategy for launch into both B2B and B2C markets including digital marketing, audience development, website development and rich media production.

Inspired by Victorian era cartouche and paying homage to circus and prohibition style designs, Fantastic Media have brought to life the Mr Fitzpatrick’s Aqua Spritz product through suite of elective and eye-catching brand collateral.

Following the Fantastic Media business Insight process, the marketing agency worked closely with Brewfitt and Mr Fitzpatrick’s to create the brand and assets ready for the launch of the new offering of Mr Fitz Aqua Spritz, initially to the B2B market. The product was officially launched at Pub18 in London and is already making waves with the HORECA marketing as a unique and interesting alternative to the run of the mill non-alcoholic beverages available.

Working in partnership with Lancashire based Mr Fitzpatrick Botanical Cordials, Brewfitt approached Fantastic Media to create a brand for the unique fusion of dispense innovation and flavour that brings the product to life. As part of the insight process, Fantastic produced not only a brand proposition, but a strong marketing strategy for launch into both B2B and B2C markets including digital marketing, audience development, website development and rich media production.

“We’ve worked with Fantastic Media for many years and we knew we were in safe hands when we discussed the opportunities with them,” commented Curtis Paxman, Managing Director of Brewfitt LTD, “They absolutely exceeded all expectations and we were blown away with not only the brand execution but the thought and strategy behind it all.

“This is a new area for Brewfitt and the work produced by Fantastic gave the whole team that extra confidence that we’d made the right decision to enter into this market.  The campaign is still in its infancy and we are excited about where we can take the brand Mr Fitz Aqua Spritz.”

Sally Willis, Director of Operations and Client Services at Fantastic Media commented “This was an incredibly exciting proposal to embark on with the team at Brewfitt that allowed us to strengthen Brewfitt’s reputation as innovators in drink and dispense solutions.”

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