The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.

The seven-day festival is held yearly in Cannes. Each June delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another. The week’s activities include four award ceremonies as well as an opening and closing gala.

Creative Effectiveness Lions recognise creative work that has produced a measurable and proven impact on a client