Ongoing UX and CRO for Banana Moon
Established in 1993 Banana Moon Workshop Limited is a personalised clothing company with a longstanding reputation in design quality and customer service. The company was formed by directors Paul, Jackie and Nikki who have been in the industry for over 30 years.
We work collaboratively with Banana Moon to create a fully unique, integrated solution that turns their complex buying process in to a simple, easy to use customer journey. We keep working with them to define what their business needs are. Based on these needs we set goals for the business and constantly evolve it with research, testing and analysis.
Banana Moon being an e-commerce business have one very clear goal…
Increase yearly revenue year on year. With the work we have done marketing the site we have done just that. Banana Moon’s yearly revenue is up 13.38% with the total number of transactions increasing by over 20%. As well as getting people to use the site it is equally important to make sure that the people who visit the site actually convert. With the constant conversion rate optimisation, A/B testing and user experience audits we have increased Banana Moon’s conversion rate by 11.64%. The email marketing campaign we have implemented has generated a 168% return on investment with a higher than average conversion rate from customers who interact with the campaign.
Along the way we have also looked at achieving micro goals, goals that assist in the main goal of more revenue. One of those was to increase newsletter signups on the website. We researched, designed and tested functionality which resulted in a 71,000% increase in newsletter signups.
A message from the client
“Working with the development team at Fantastic media, we always retain focus on two key elements which are key to our success. First is conversion rate and the second is average order value. If we get these two areas right, then the revenue generated from our website can see some amazing growth. We have now worked together very successfully for many years and continue to grow each year.
“The process is very structured, which enables us to plan any project and know when each part will be delivered. Initially this will begin with a kick off meeting. The process then runs through initial research phase, wireframes, user testing of the wireframes, front end design, web build and final user testing. The two phases of user testing at key points allow us to see how general users are interacting with the site, which is absolutely key to conversion rate optimisation. We can then make major changes before the development is done rather than after. Through this process we have seen significant month on month increases in conversion rate.
“We have a great relationship with the team at Fantastic Media and we have a lot of fun undertaking the projects that we do with them. The team couldn’t be more helpful and we know they care about the performance of our site as much as we do. We also really value the fact that they are thinking about our site constantly, if they see a new development or piece of functionality that might be good for us, then they suggest this to us and we look at how we can implement it.”