Introducing Eadon Green's The Black Cuillin

After working with him on several business projects, we were approached by Felix Eaton to develop a marketing strategy for a new project – Eadon Green.

Inspired by an episode of Poirot, Felix fell in love with the design of the beautiful 1930s convertible driven by Captain Hastings. The design of the Alfa Romeo 8C 2900 sparked an interest in 1930s cars, and Felix realised there were very few cars for sale from the period that were cars that could be used on a daily basis. Many were collectors pieces or investors pieces, restored in such a way that they were to be looked at and not driven.

This realisation inspired Felix to build a new car from scratch, modern in its features and specification, but inspired by the grace and beauty of these original pioneering coach builders.

Services Used

Results

The Black Cuillin received coverage in over 30 international publications for the unveiling of the car alone.

This was supported by strong and positive coverage in the weeks leading up to and after the launch.

The car received coverage on multiple occasions in the following publications:

  • The Independent
  • Scottish Daily Record
  • Stuff
  • Autocar
  • Autoevolution
  • Car Scoops
  • Le Blog Auto
  • Motor I Online
  • Autobible
  • New Car Net
  • Sport Auto
  • And many more

In addition to this, the launch of The Black Cuillin received countless mentions across social media platforms, including Twitter and Instagram, and was still being discussed online as late as the 20th April 2017 – a full six weeks after the launch.

 

+45%

increase in web form submissions
 

4,304,541,651

potential reach
 

£10,000

in Advertising Value Equivalency

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