Launching a modern and accessible brand for the Huddersfield Choral Society
Founded in 1836, the Huddersfield Choral Society has developed an international reputation as one of the UK’s leading choral societies.
The primary objective of the Insight and subsequent marketing activity was to present HCS in a bigger and better way, attracting new choir members, concert attendees and corporate partners.
There was a significant opportunity to maximise existing platforms and reputation, but also a huge opportunity to extend the audience for HCS, beyond Huddersfield.
The Society approached Fantastic as it was underselling its capabilities and not maximising an already assured and established reputation.
Through an Insight process the Fantastic team significantly elevated and modernised the reputation of the Society by launching a more modern and accessible brand, communicating consistently and regularly with its audience and marketing effectively to audiences about the benefits of associations and involvement with one of the UKs most famous choral societies.
Activity conducted by Fantastic Media significantly increased traffic to the website, generated large numbers of recruitment enquiries and generated £40k of corporate member subscriptions for Business Voice members – a new initiative promoted by the Huddersfield Choral Society, to provide a meeting place for companies and organisations which share an interest in promoting the Huddersfield brand nationally and internationally.
A message from the client
“Working with Fantastic has benefitted the Society, helping us develop a modern and accessible brand as well as opening up new audiences and opportunities.
“We have engaged in many types of marketing, from email to press advertising, and recently, a paid social media campaign looking to increase the numbers auditioning to join the society and to boost ticket sales for our concerts. We have seen good results across the board and look forward working further with Fantastic Media as we continue to move the Society forward.”