Launching a modern and accessible brand for the Huddersfield Choral Society

Founded in 1836, the Huddersfield Choral Society has developed an international reputation as one of the UK’s leading choral societies.

The primary objective of the Insight and subsequent marketing activity was to present HCS in a bigger and better way, attracting new choir members, concert attendees and corporate partners.

There was a significant opportunity to maximise existing platforms and reputation, but also a huge opportunity to extend the audience for HCS, beyond Huddersfield.

The Society approached Fantastic as it was underselling its capabilities and not maximising an already assured and established reputation.

Services Used

Results

Through an Insight process the Fantastic team significantly elevated and modernised the reputation of the Society by launching a more modern and accessible brand, communicating consistently and regularly with its audience and marketing effectively to audiences about the benefits of associations and involvement with one of the UKs most famous choral societies.

Activity conducted by Fantastic Media significantly increased traffic to the website, generated large numbers of recruitment enquiries and generated £40k of corporate member subscriptions for Business Voice members – a new initiative promoted by the Huddersfield Choral Society, to provide a meeting place for companies and organisations which share an interest in promoting the Huddersfield brand nationally and internationally.

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