Paul Reeves

Head of Commercial, Sheffield United FC

January 19, 2018

“We needed a campaign that would engage with fans and reflect our forward thinking values. We wanted to remind fans that we are a club with high aspirations and a club they should be proud of supporting by creating a strong, unified identity to relate to.

“The Forged In Steel campaign has been a huge success already and has contributed to season ticket sales which has already surpassed last year’s total, the highest number for over 7 years.”

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