We’ve been selected to manage the new home kit launch for Sheffield United Football Club.
Our team provided full project management, including photography, creative direction and media production to bring the new season’s strip to life. As well as setting the visual style for the campaign, our team also worked on the retail advertising assets for the kit in line with the Forged in Steel campaign, embracing the values of passion and strength that carried the team in promotion to the Championship.
Five of the first team players took time out to model the home, away and goal-keeper kits. The shoot took place at StealPhalt Football Academy on the interior AstroTurf pitch. Players involved in the photoshoot were Billy Sharp, Simon Moore, Kieran Freeman, John Fleck, Jack O’Connell and Chris Basham.
Alongside the photography for the campaign, we also produced a short behind the scenes video to accompany the launch.
Emma Wylie, Head of Marketing Services at Sheffield United, commented: “Fantastic Media had already set the proposition for the Forged in Steel campaign and previously worked on the 2016/17 kit launch campaign. We are always amazed by their attention to detail and the creativity they bring to the team.
“Their management of a large photoshoot like this was second to none. They managed to entertain our team and get them comfortable enough to pose for the camera. They ensured that all equipment needed for the shoot arrived on time, and was of the best quality, whether this was the crash mats hired for action shots or the camera equipment itself.”
Sally Willis, Director of Client Services, commented “It is always a great pleasure to work with Sheffield United, even more so with the launch of the Forged in Steel campaign earlier in the year.
“Working on the home kit launch campaign allowed us to bring Forged in Steel to life and utilise the brand across new areas of the club. It was also enjoyable to work with the players, who donated their time to be part of the photoshoot and helped us to bring our vision for the campaign to life.”
The official Sheffield United 2017/18 home kit became available to buy online on Thursday 15th June, 2017.
You can view the behind the scenes video here: