What is INSIGHT?
It’s an understanding of who you are, what you do and what you want to achieve.
Our INSIGHT process enables us to get under the skin of your business, your services, your products and develop a business marketing plan that enables you to achieve short and long-term objectives.
We do this by building brands, launching new products and services and taking them to market in ways that set you apart, engage your customers and are built to last.
Our INSIGHT Process
Director of Strategy and Insight, Gary Pattison, sat down to walk through the INSIGHT Process. From uncovering what truly drives your business to shaping marketing strategies that align with your goals, Gary explains how we take a thoughtful, bias-free, evidence-led approach that goes beyond surface-level tactics.
Our INSIGHT process is a strategic, diagnostic method that gets to the core of your business, allowing us to create a clear, tailored marketing plan based on insight, not guesswork. Watch the video below to discover how INSIGHT turns confusion into clarity – aligning your marketing with measurable, meaningful outcomes.
Insight
Workshop
Research
& Analysis
Strategy
Development
Brand & Campaign
Development
Results
& Forecast
INSIGHT
Present Back
The Final
Article
INSIGHT Workshop
INSIGHT begins with the business discovery workshop. It’s a chance for your senior team to tell our INSIGHT team all about your business and what you want to achieve. It’s our job to challenge you as we ask the questions over the day-long session to find out why marketing is right for your business and why now. The Workshop is usually held at your office or premises so we can get first-hand experience of what you do and how you do it.
Research & Analysis
Research involves us analysing all the information you supplied to us and conducting our own research. We identify opportunities and potential barriers by researching everything from what your customers do, to what your competitors do. We examine micro and macro trends across a range of industries and many other factors that can affect business marketing performance.
Strategy Development
The marketing strategy for your business is completely unique and dictated by your industry, your audience and your budget. As a full-service agency, we develop the how, when, where and what activity you need to undertake to meet the commercial objectives set-out in the Workshop. Every strategy is different but to meet your objectives, we suggest a range of channels from brand development, advertising, PR and social media, to PPC, email marketing and many more.
Brand & Campaign Development
Taking your business, your products and your services to market effectively means looking the part and talking to people in a way that will encourage them to buy from you. It’s more than just creating a logo and a strapline, it is communicating your values and key selling points in a way that is authentic and engaging. Whether you are a start-up with no brand identity or a family-run business with decades of equity, we treat every project with the same respect and meticulousness, underpinned by our years of business marketing knowledge.
Results & Forecasting
Results are the moment of truth. Based on our research and our suggested strategy, we predict what you will get back from your marketing spend with us. From lead generation to revenue forecasts, we model what we think your business can expect to achieve over a certain period. Once you’re on board with us, we present results each month benchmarking against clear objectives set out in face-to-face meetings.
Present Back
Four to eight weeks later, we present you with the big idea and the horizon plan. What that looks like depends on what you want from branding and marketing, but it is usually a mix of brand roll-out across your company, an engaging communications strategy, a brand marketing campaign, and a clear calendar of online and offline monthly activity with clear monthly costs. It’s an exciting glimpse of the future of your business and what we could achieve working together.
The Final Article
Strategic planning is never an exact science, but insight and intelligence is a great place to start. Combine this with ideas and creativity and you’ve got a powerful formula for success.
The main benefit is clearly the end product – a comprehensive plan that considers every marketing channel and one that’s been created with a huge range of information and insights. This integrated plan sets out activities, timings, budgets and expectations in a clear and concise format.
Our process turns challenges into opportunities in an incredibly powerful way. The initial present-back session is really just the start of what the future holds but as part of this session we deliver a comprehensive vision of that future. It’s important for us to cover what we’re proposing, why we’re doing so, and importantly how we’re going to achieve your business objectives and to what timescales.
