Engagement is the king of social media advertising. More than ever before, users demand interactions with brands on social media and at least 30% of millennials engage with a brand on social media at least once a month (source: Sprout Social).

Social media engagement is the best long-term relationship you can have with a customer of your business. Like any other relationship between your business and your customers, nurturing this engagement takes time, dedication, flexibility and forward planning. These customers are more than just a single interaction or single sale of a product. These customers are investing their own time and trust in your brand to solve a problem for them.

Already 42% of businesses measure the success and ROI of their social media advertising based on their engagement levels over leads or sales. It