At the forefront of F&I for Dealtrak
As a long standing client, Frontline Solutions have been a really interesting business for us to work with over the past few years.
DealTrak’s core objective was to change from a software provider to a platform business. This change was planned to enable the business to extend its reach into new markets within the Automotive F&I sector as well as support a cultural shift to be more future focused.
A rebrand of the company would provide the best strategy to achieve this objective, and we worked together to deliver this in time for the unveilling at the annual F&I conference in November 2016.
- Brand Identity
The objectives of the relaunch weren’t to drive an immediate uplift in leads or sales but rather to provide a platform for the business to grow and develop in terms of reach and products in the future.
However following the launch we saw an immediate increase in enquiries through the new website, many of which we could attribute back to the media coverage achieved for the launch. In terms of PR value for this media coverage, we tracked this as £9,802 over the various publications after the initial launch.
A message from the client
“The creative and strategic input from Fantastic has enabled us to execute the vision we have.
“The changes we have undergone as a business over the past year or so have enabled us to truly change the company from software provider to platform business and we needed to ensure that we positioned and presented ourselves as such.
“The creative and strategic input from Fantastic has enabled us to execute the vision we have, and they have crafted a visual identity that we love and reflects the proposition that our customers can buy into.
“The launch video was a particular highlight. To hear the soundtrack boom around the conference venue while the screen lit up in front our customers, staff and peers will stay with me for a long time.
“We look forward to continuing to grow the brand over the next couple of years as our new proposition comes to fruition.”