Leach
Brand Refresh to Power Global Growth
Leach, a heritage-rich specialist in large format print solutions, with a commitment to always delivering more, partnered with Fantastic Media to redefine its brand positioning and digital presence.
The result: a nuanced brand refresh, strategic marketing overhaul, and a new website designed to support Leach’s ambitions for international expansion.
The Brief.
With over 130 years of experience, Leach had built a strong reputation in the large format print industry. But to drive its international growth strategy, the business needed a brand that represented Leach in a bolder, more energetic way to help match its innovation and growth ambitions.
The Research.
Our agency INSIGHT process provided a deep understanding of Leach’s business model, operations, audiences, and sector-specific challenges. This comprehensive review of their business, the wider market, and their internal ambitions enabled us to shape a bespoke strategy that balanced long-term business objectives with bold, market-leading creative execution.
The Big Idea.
Our approach was to position Leach not just as a print supplier but as a true partner delivering ‘so much more’. It was about highlighting that with Leach you get more creativity, more craftsmanship, more collaboration and more satisfaction and that Leach bring more colour to life. It was about communicating that when working with Leach it’s not just about what they print, but how they work that sets them apart.
We came up with a new campaign message, bold identity and a digital plan that aimed to communicate Leach’s consultative, solution-led approach to transforming retail, exhibition, museum, sports and commercial spaces.
The Activity.
Fantastic Media delivered a fully integrated solution. The INSIGHT team ran strategic brand workshops with key stakeholders at Leach before developing a refreshed visual identity that would reflect the company’s forward-thinking ethos. A new website was designed and built to showcase Leach’s services and case studies in a compelling, user-friendly way.
Alongside this, Fantastic Media developed a multi–channel marketing plan covering digital, PR, content creation, direct mail and email marketing. The relationship has since evolved into an ongoing consultancy partnership to guide continued brand and business growth.
“The business has a huge amount of printing expertise behind us and the Leach brand has built its reputation for not only being a solid supplier of high-quality, large format print solutions, but also going above and beyond, providing help and advice to all our customers. Our partnership with Fantastic Media will propel our global growth strategy, allowing us to transform even more retail, sports, museum, exhibition and outdoor spaces across the world.”
Dan Deakin, Chief Commercial Officer, Leach
“The INSIGHT process ensured we took a deep dive into Leach as a whole, analysing the objectives and the sectors they supply. This put us in a strong position to provide strategic recommendations alongside the appropriate tactical activities. It’s been a hugely enlightening and enjoyable project and we’re now looking forward to working together on an ongoing basis.”
Gary Pattison, Director of Strategy & Insight, Fantastic Media
