Andy established Fantastic Media in 2006 and has been the catalyst behind the agency’s growth in to being one of the north’s most respected strategic marketing agencies.
With over 30 years of business and marketing experience, his career began in London with Matrix, working on brands such as The Arrows F1 Racing Team and Prêt a Manger, before moving into football with SFX (now Wasserman), where he worked with athletes including David Beckham, Alan Shearer, and Michael Owen.
Today, Andy continues to champion the agency’s founding ethos of delivering real-world, strategy-led marketing advice to business owners and key decision- makers. His particular passion is helping owners, founders and their senior team to cut through the proliferation of low- quality marketing advice and to deliver real world results that have a tangible impact.
Alongside Fantastic, he sits on the boards of several organisations, sharing his leadership experience and pragmatic approach to growth and he continues to champion the agency’s founding principles: marketing that delivers measurable impact for clients, with value at the heart of everything done and driven by people you want to work with.
Expertise
- Founding and scaling businesses
- 30+ years’ experience across sport, retail, B2B and multiple business sectors
- Strategic marketing advice for owners, founders, and senior teams
- Commercial leadership
- Brand partnerships and sponsorship activation
- Board-level consultancy and advisory roles
- Championing evidence-based, results-driven marketing
- Agency ethos: people-first, value-led, commercially grounded
Since setting up Fantastic I’ve been committed to helping business leaders cut through the noise and focus on marketing that delivers real-world results
Andrew Hobson
Founder
