Gary is our Director of Strategy and INSIGHT. A graduate of the miniMBA in Marketing and the CIM he brings over 25 years of agency and client side experience across a varied range of sectors. His agency career started with stints at both boutique and large, networked, international advertising and marketing agencies in Soho and Leicester Square before returning to his northern roots.
Throughout his career he has worked across a diverse spectrum of B2B & B2C brands whilst leading on a huge range of strategic and tactical campaigns. Gary specialises in working with owners and leadership teams, helping them gain clarity, stability and growth with well thought through marketing strategies, promotional planning and creative that helps them stand out, convince, convert and retain customers.
Gary’s primary role at Fantastic is to lead and continually develop our bespoke INSIGHT process as well as supporting the wider team with their ongoing professional learning and development.
Expertise
- Brand and marketing strategy development
- Market orientation: customer insight, competitor analysis, and brand positioning
- B2B and B2C campaign planning and execution
- Creative strategy
- Leadership collaboration with business owners and senior teams
- Coaching and mentoring
I really enjoy helping business owners cut through complexity with clear, commercially-driven marketing strategy. No quirks, no gimmicks, just well thought through insights in to how to help organisations succeed.
Gary Pattison
Director of Strategy & Insight
