A member of the team since Fantastic’s inception, Paul brings with him more than two decades of experience in brand identity, visual storytelling, advertising, packaging and design innovation. A designer that is still more than happy to be on the tools he is responsible for the design studio’s creative direction and output as well as helping bring new talent into the agency.
With the ability to effortlessly switch between working on B2B and B2C campaigns, throughout his career Paul has also been responsible for crafting some of the most recognisable branding and creative campaigns in the world of sport.
Expertise
- Visual storytelling across print, digital, and experiential channels
- Advertising and campaign creative for B2B and B2C audiences
- Packaging design
- Creative direction and design studio leadership
- High-profile branding and campaign work in the sports sector
I create bold, distinctive design that makes brands impossible to ignore. I love starting from scratch just as much as I enjoy helping established brands evolve.
Paul Whitcroft
Creative Director
