Entering awards is a great way to shout out about the work that you do. Award wins and nominations showcase that you are experts in your field, and they’re backed by industry leaders who believe that too. 

Awards vary, from the industry-specific schemes where you can showcase your business within your sector and go up against peers or competitors, to broader business awards at a local, regional or national level. Others celebrate the achievements of individuals, whether it’s a senior member of the team or rising stars just starting to make their mark. 

Here are five reasons why entering awards is good for business: 

1. Increased credibility

   Judges are usually cherry picked as leaders in their field, whether it’s from your specific industry or a wider business community. See it as a peer review exercise – your nomination shows that they endorse what you’re doing. It reaffirms your expertise, and both existing and potential customers will recognise that.

2. Brand awareness

   Awards are a brilliant way to get your name out there. Most will send official logos you can use on your emails, social media and website to highlight that you’ve been shortlisted or have won. It’s third-party validation you can use across your marketing to demonstrate quality, reliability and trust.

3. Employee motivation

   Award nominations can help boost morale and motivate employees. Even the process of pulling together an entry reminds your team how far they’ve come and what they’ve achieved. It’s a moment of reflection that builds pride and belonging. It also helps attract new talent. Who doesn’t want to work for an award-winning company?

4. New business opportunities

   Awards often open doors. Shortlists are published and read by decision-makers, potential clients and industry peers who may not have come across your business before. Whether it’s networking at the ceremony or being seen in the coverage that follows, awards put you in the right rooms – both physical and digital – to spark new connections and conversations.

5. Competitive advantage

   Being an award finalist or winner helps you stand out from competitors. It’s tangible proof that what you do works and that others believe in your approach. When customers are comparing similar businesses, an award logo can be the deciding factor that tips the balance in your favour.

Ready to put your name in the spotlight?

Our award-writing success rate is over 85%, and we’ve helped countless businesses turn their stories into winning entries. We know how to identify what makes your work stand out, capture it in the right tone, and present it in a way that resonates with judges. 

Don’t let great work go unnoticed. Whether you’re entering for the first time or looking to build on previous success, we’ll make sure your submission gives you the best possible chance of being recognised. Get in touch today and let’s start crafting an award entry that puts your business exactly where it deserves to be – in the spotlight.