Environmental Alliance Ltd, a Huddersfield based not-for-profit company approached our team at Fantastic back in September 2013 to deliver a brand, web and social campaign to accelerate the Greenstreams Project which has been delivering public access and other improvements along the River Colne since 1997.
The ultimate aim and objective of Greenstreams is to promote and develop the River Colne and surrounding areas as a recreational, cultural and environmental resource for the community, and doing this with the help of local businesses and communities.
The client services team recognised that in order to take Greenstreams to the ‘next level’ they needed a portfolio of collateral with them in order to approach local businesses and individuals for funding, giving them a credible, professional brand and a platform in which they could promote the offering, projects and support packages.
The solution was a friendly, clear and clean brand and business proposition, a fully content managed website which focussed on past and current projects, was heavily weighted with photography of the projects successes and a clear support package section which clearly demonstrates how to get involved and the difference this involvement can make to the local area.
As well as this, our creative team at Fantastic also produced an interpretation board which will be mounted by the riverside at the John Smiths Stadium.
Sally Willis, Account Manager at Fantastic also took part in the website launch event, which was held on Friday 28th February at the John Smiths Stadium, and was well-attended by local businesses keen to get involved.
MP Barry Sheerman, and ambassador for the Greenstreams project also delivered a speech about the previous success of the Greenstreams project and the importance of the new brand and collateral on its success moving forward.