Yeah ok, we led with a ‘Blades’ and ‘Looking Sharp’ pun, but that’s Sheffield United striker Billy Sharp modelling the new kit so you can’t really blame us…
Back in May, Paul (Creative Director) and Al (Communications Director) took a trip to the Steel City to help Sheffield United launch their new kits for the 2016/17 season with a bit of creative input.
Working closely with the Blades and kit manufacturer Adidas, we managed the complete creative execution of the kit shoot from set up and photography, to post production and printing.
With a long history handling sports-related communications campaigns, we knew exactly what was required to give Sheffield United and Adidas maximum impact for this campaign.
We then got a load of POS printed for Sheffield United who hosted a terrific kit reveal on June 7th at Bramall Lane.
“We selected Fantastic Media based on the work they had already done with other sporting organisations and we were really impressed with the quality and professionalism that they brought to the campaign,” said Paul Reeves, Head of Commercial, Sheffield United.
“The kit launch is one of the key milestones for any club and this is, I feel, one of our strongest yet based on the feedback we have received from our supporters and sponsors.”
“The team at Fantastic were great to work with and have helped us to progress our commercial off field performance”.
“It was a pleasure working with Sheffield United and Adidias on this,” said Paul from Fantastic. “All parties involved had a clear idea of what they wanted to achieve which enabled us to deliver some high impact visual which is exactly what is needed for a kit launch.”
To find out more read Creative Director Paul’s blog post here.