Long standing client, Chadwick Lawrence merged with Godloves Solicitors this week and formally moved into Leeds city centre.
We treated the exercise as a brand evolution process, keeping the Chadwick Lawrence ‘rose’ and the hugely successful strapline, ‘Yorkshire’s Legal People’ and injecting some of Godloves’ more humanistic approach to create a fusion of the two.
Coupled with a strong presence in regional media, the result is a fresh new look which brings the brand into 2012
The process also saw us focus on Chadwick Lawrence’s new city centre presence in Leeds and develop adverts for the Yorkshire Post to promote this.
Senior Account Manager Gary Pattison said: “It was essential that the brand refresh reflected aspects of both brands and gave a strong platform for announcing the office move. Coupled with a strong presence in regional media, the result is a fresh new look which brings the brand into 2012.”