Spanish coffee giant, Cafes Novell, has selected Fantastic Media as its digital marketing partner.
The Barcelona-based premium coffee brand – and Spain’s third largest roaster – is launching into the UK market with help from the Leeds-based agency. The distribution rights for the brand in the UK are owned by the Scarborough Group based at Thorpe Park, Leeds.
Cafes Novell has already pioneered a number of innovations in the UK, such as Americano to Go – premium ground coffee in a takeaway cup – and Nespresso compatible compostable capsules which degrade to nothing in 12 weeks.
“After the agency’s Insight discovery day, we decided that Fantastic was the right agency to help us market to the UK,” said Operations Director, Victoria Garside. “Key for us is to create awareness for the Novell brand and, crucially, make the most of the products that make Novell different, such as compostable capsules.”
Fantastic digital marketing team will deliver greater brand awareness with consumers and drive leads from businesses through a combination of PPC and social media marketing.
“We were very impressed with Fantastic’s approach and we look forward to a great relationship with them,” continued Victoria.
“Novell is an ambitious coffee brand with great heritage in Spain trying to break into an incredibly congested space in the UK. It brings something different to the UK market and we are keen to make a start,” said Alisdair Straughan, Managing Partner, Fantastic Media. “Our strategy focusses on what we can do quickly and cost-effectively to raise awareness of the brand and drive sales with long term vision of disrupting one of the most competitive industries.”