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F1 in Schools™ Goes Global

September 27, 2013

Written by Fantastic Media

F1 in Schools™, the international multi-disciplinary educational initiative for school children, has appointed Fantastic Media to develop its online communication platforms.

We’re delighted to have Fantastic on board and have high hopes for their impact on our work.

F1 in Schools™ chose award winning Leeds-based Fantastic Media to increase their global profile and ensure that their web activity is fully integrated.

The social enterprise, which has its headquarters in London and a purpose-built facility in Brighouse, West Yorkshire, was established in 2000 with committed partners to provide an educational experience through the magnetic appeal of Formula One™ and help change the perceptions of science, technology, engineering and maths (STEM).

F1 in Schools™ selected Fantastic as the ideal partner to help raise the profile of the challenge on an international scale and tasked the agency with delivering a new UK website, which has now gone live.

Fantastic will also be launching a global F1 in Schools™ website soon which can be accessed by all participating countries to register for the programme in a bid to increase the number of participants worldwide.

Speaking about the account win, Beth Saville, Account Manager at Fantastic Media said: “The F1 in Schools Technology Challenge is an incredibly exciting project that engages young people into not just Formula One™ but into engineering and covers subjects right across the curriculum. We are thrilled to be working alongside the company to increase its global reach and get even more school children involved in the challenge.”

Andrew Denford, Founder and Chairman of F1 in Schools™ added: “We’re delighted to have Fantastic on board and have high hopes for their impact on our work. They offer a fully integrated capability under one roof, coupled with a strategic, results-driven approach, which is particularly appealing. The team has a real grasp of our objectives and understands the spirit and ethos of what we offer. We look forward to a long partnership with them.”

Visit the new F1 in Schools UK website here.

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