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Fantastic Ground Sponsorship for AFC Emley

March 9, 2016

Written by Fantastic Media

AFC Emleys Welfare Ground will be renamed the Fantastic Media Welfare Ground in an historic naming rights deal between the club and our Birstall-based integrated marketing agency. 

The naming rights come into effect this Saturday (5th March 2016) for AFC Emleys home game against Yorkshire Amateur in the Toolstation Northern Counties East Football League Division One.

The deal is a rolling contract between the club and the marketing agency and the fee for the naming rights remains undisclosed.

The agreement came after a chance meeting between AFC Emley President, Dan Brownhill, and our Managing Director, Andy Hobson who was at the Welfare Ground watching his relative and AFC Emley Under 19 goalkeeper, George Kitchen.

Our agency, which is celebrating its 10th year as one of the regions leading marketing agencies, has a history of sports sponsorship and has been involved with a number of professional football clubs across the region in the past decade, most prominently at the John Smiths Stadium, home of Huddersfield Town FC, where we have been sponsors of the family stand since 2008.

It is the first time in AFC Emleys history that they have had a ground sponsor. Very few clubs at the non-League level have brokered ground sponsorships with prominent local companies and the move is indicative of the professionalism that the committee that runs AFC Emley has injected into the club in recent years.

It is hoped that in attracting a business with the profile of Fantastic Media, other local businesses will follow suit as President, Dan Brownhill explains: To sign up such a well-known and well-regarded company is a huge boost to the club.

Yes it helps the bank balance but it also shows were on the right path with how we play and how we do things at Emley. Were also hopeful the tie-up with Fantastic will also encourage other businesses to see what were about and look to get involved.

Andy Hobson said: I knew from coming to watch Emley and from speaking to people that it is a terrific club and one that is very well run by the club officials, so for us, it was an opportunity to get involved in with a great club at a grassroots level.

Were well known in the region for being involved in sports sponsorship and marketing. Weve been involved with clubs in the region for many years and this year were supporting England Womens captain Steph Houghton and Andrew Gale, YCCC Captain for his benefit year.

Our support of Emley is different to anything weve done before. Its more about what we can do to assist them in whatever way we can whether thats through attracting other businesses to get involved or bring new supporters in.

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