Recently appointed as the newest member of our Client Services team, Jo Barker shall be joining the team as an Account Manager to maintain and develop various accounts including The John Smith’s Stadium, Dealtrak and Dale Carnegie.
Having built up several years of agency side experience, Jo offers particular expertise concerning the in-depth planning and insight needed to deliver both engaging and accountable marketing campaigns. Whether this is identifying specific target audiences or recognizing customer behavioural patterns, Jo thoroughly understands how these elements can be crucial in selecting those marketing channels that best drive conversion.
Previously working alongside B2C brands such as HSL Chairs, Weber Barbecues & Strachan Furniture, Jo’s experience of working with such retailers shall further enhance the skill-set and offering that we are able to provide.
Always looking to keep up to the latest industry knowledge and trends, Jo has recently completed her Diploma in Professional Marketing with the CIM to add to her Bachelor’s Degree in Marketing & Advertising Management.
Jo said: “From my initial meeting with Andy and the other Senior Members of the team at Fantastic, I immediately sensed the absolute passion and drive that the agency obviously thrives upon. This, coupled with my own ambition to further develop my career, led me to believe that the opportunity of working at Fantastic Media was not one to be missed.”
“I am delighted to welcome Jo to our team,” said Andy Hobson, owner of Fantastic. “Her experience in marketing strategy speaks for itself and we think she’ll fit in well with our client services team.”
“Jo’s skills complement the great team we have in place here and her appointment is part of our long-term strategy to get the best talent in the right roles to take us forward.”