Fantastic Media client, Fruitypot, has been shortlisted for the Low Budget Campaign category in the Prolific North Northern Marketing Awards 2013.
The award takes into consideration the campaigns objectives, creativity and results
Over 140 entries were received from leading brands and organisations along with marketing, creative and digital agencies from across the North for 20 award categories on offer.
The Low Budget Campaign category looks at marketing strategies with a project spend below £50k and takes into consideration its objectives, creative and effective implementation and positive results within the campaign.
Fruitypot is a natural and healthy product, owned by Huddersfield firm Caterers Choice, targets mums and encourages kids to eat their 5-a-day. The healthy snack is perfect for a lunchbox treat and comes in a variety of flavours including a range of different fruit in juices and jelly.
As well as developing an interactive blog, Fantastic has worked with Fruitypot over the last twelve months to deliver a full marketing strategy undertaking activity such as social media, PR and packaging design in order to build the brand within the potted fruit marketplace.
Prestigious partnerships with Ant and Dec’s Saturday Night Takeaway, and ITV’s Dancing on Ice, have led the fruit snack to being a popular choice amongst a number of celebs. A strong social media and email campaign, and a dedicated app, has also allowed Fruitypot to communicate to a wider audience and ultimately increase its brand awareness.
The Prolific North Marketing Awards will be held on Wednesday 3rd July in Manchester. To see the other categories and nominations visit the Prolific North website http://bit.ly/120EFLj