Following an international rebrand for long-term client Dale Carnegie Training, we wanted to drive more email engagement by bringing the brand to life through video and imagery.
Our client, Juliette Dennett at Dale Carnegie Training has ambitious growth plans for the management training business. Helping to achieve this as part of an integrated marketing strategy is email marketing — a channel that works well for Dale Carnegie.
The challenge was to incorporate the new branding and deliver something extra — more engagement by bringing the brand to life in new ways.
To showcase the personalities of the trainers and what participants can expect from a Dale Carnegie course, we created banks for video content that will be used across emails to drive engagement over the coming months.
For more information on Dale Carnegie please visit: www.dalecarnegie.co.ukÂ .