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Made to Measure Marketing

June 5, 2014

Written by Fantastic Media

We are proud to announce a new partnership with C&J Antich and Sons.

Huddersfield based Antich is internationally renowned for the manufacture of fine suit worsteds, its luxury clothes are exported all over the world, however, a new and exciting development will see the company focus its efforts a little closer to home.

This month, C&J Antich celebrate the launch of a new cut, make, and trim (CMT) facility in its Yorkshire based headquarters. Branded the English Tailoring Company, this new B2B provision will offer an out-sourced suit-making service for tailors nationwide. ETC will tailor the most luxurious British fabrics in Huddersfield England into a truly British product we can be proud off.

We will drive a twelve-month marketing strategy aimed specifically at independent tailors to raise awareness about this truly unique service offering.

A new website will showcase the brand’s capabilities, and also demonstrate the huge advantages of working with this high-tech, state-of-art facility. The core message here is that every garment is carefully constructed and expertly crafted in Huddersfield, and our team are tasked with the challenge to make sure every tailor in the UK is aware of this.

Many domestic tailors masquerade their suits as Made in England, but the majority of the time this simply isnt true. CMT is often exported to China where labour and manufacturing is cheap and abundant.

Watch this space for more information on our work with C&J Antich and Sons.

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