We’re delighted to have strengthened our working relationship with personalised clothing specialist, Banana Moon with a dedicated social media campaign, fronted by Mo the Monkey.
Our team of social media experts devised a campaign which will utilise the company’s charity links
After discussing the client’s wish to expand its audience and increase brand awareness, our team of social media experts devised a campaign which will utilise the company’s charity links to build the audience, and engage with them to offer added value and build brand loyalty.
Utilising Mo the Monkey, as brand ambassador, we aim to really develop tone of voice and brand personality, helping the audience identify with Banana Moon.
Donna Gardner, Client Service Director commented: “As a long term partner of Banana Moon, it was natural that we should begin to explore new ways in which to build the brand. The quirky and fun nature of the company lends itself perfectly to social media, and the focus is on charity fundraising, which ticks key CSR boxes too.”