Our Managing Director, Sally Willis, featured in regional magazine Yorkshire Life recently, reflecting on how strong relationships have shaped both her career and Fantastic’s 20 year growth.

Sally studied marketing at the University of Huddersfield, before joining Fantastic as an Account Manager. Thirteen years later, she now leads Fantastic alongside its owners, having progressed through senior positions as both our team and turnover have more than doubled.

In this time, Sally has guided us through major milestones, including the relocation to Leeds in 2019, and the acquisition of PR agency Faith in 2024, which brought public relations into the agency’s full-service offering.

Our people-focused culture has seen Skopes Menswear, Chadwick Lawrence Solicitors, and Skipton Hire Centre all working with us for over a decade, whilst eight team members have been with the agency for eight years or more.

Sally has also shaped our strategic direction through a rapidly evolving digital marketing landscape.

She notes that marketing has become much more transparent, so clients can see clearly what’s being done and what results it delivers, which in turn means businesses now see marketing as a strategic investment rather than a cost.

This has moved us away from the traditional agency model, meaning we work closely with our clients, often owner-managed businesses, to understand every aspect of their organisation as part of our INSIGHT process before recommending solutions, positioning ourselves as a long-term consultancy partner rather than a supplier.

Read more over at Yorkshire Life’s website.

Looking for an INSIGHT-led marketing strategy that delivers real impact for your business? Get in touch with us today.