We’re delighted to announce we’ve been appointed by Rugby Super League team Huddersfield Giants to advise the club through to 2030, and support its long-term vision ahead of a move to a new purpose-built stadium.
The partnership will see us work closely with the Giants to develop a bold business and marketing strategy built around a deep understanding of the club, its supporters, and its future ambitions.
At the heart of this partnership is our INSIGHT process, which is an evidence-led, strategic approach that gets to the core of a business, allowing us to create a tailored marketing plan based on insight, not guesswork.
Through our specialist sports management division, we work with clubs, governing bodies, athletes and owners across multiple sports to improve fan sentiment, strengthen brand equity and unlock new commercial opportunities.
Speaking about the new partnership, our CEO, Andy Hobson said: “Rugby League clubs are some of the most important cultural institutions in the communities they serve. They represent civic pride, identity and belonging, yet too often clubs underestimate the role brand plays in winning the hearts and minds of fans, partners and investors.
“The most forward-thinking clubs are the ones willing to truly understand what makes them unique and use that to shape their future. The newly demonstrated ambition and energy at Huddersfield Giants is aimed at doing exactly that, as they build towards an exciting new era.”
Managing Director of Huddersfield Giants, Richard Thewlis, added: “We have engaged Fantastic Media to advise and deliver a bold business and marketing strategy as part of our vision to establish the Giants as a major force in world rugby, alongside our move to a brand new stadium by 2030.
“This partnership demonstrates our ambition and is an indication of all that is going on behind the scenes.
“At the heart of this is our fans. We want to reignite the identity that makes people fall in love with the club again and make everyone proud to say they support the Giants.”
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