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LinkedIn marketing, social campaigns, brand videos and email conversion uplifts

August 21, 2019

Written by Sam Birkhead

We’re back again

This week at Fantastic…

LinkedIn Marketing

We bleed B2B marketing, that’s why our long standing friends Mr. Fitz Aqua Spritz approached us to help them secure new leads in the hospitality industry. The brief was to create brand awareness and generate interest through a creative campaign that will encourage businesses to enquire through the Mr Fitz website. Our recommendation? Utilise LinkedIn’s powerful advertising platform, using carousel adverts to amplify key USP’s and personally target business owners. Through initial research we segmented audience personas and served variations in creative to ensure a more personal approach to potential new customers.

Brand video

The cameras just don’t stop rolling at Fantastic HQ. We recently shot, edited and developed a new brand video for the UK’s leading manufacturer of emergency vehicles, O&H Vehicle Technology. As the dreaded Brexit looms, O&H and Fantastic collaborated on a campaign that emphasises the importance of ‘buying British’. The video educates O&H’s audience on the true value of supporting a British manufacturer and what impact it has on the UK economy. Stay tuned for the release.

Email marketing

We deliver results for our clients, it’s what gets us up in the morning, above all, we like shouting about it. Following a series of email optimisation tests for Maximuscle we achieved a 22% uplift in conversions. Through data informed design amends and personalised content placements, we’ve sent sales fly through the roof. What a result!

Social media

Finally, to round off the week we’re getting social. Our housemates at Chadwick Lawrence approached us to create a series of ‘Ask the Expert’ campaigns for their family law department. The idea was to get some insight in to what questions were being asked on Google and then release the answers via video across social media.

Normally we provide you with an inspirational passage to keep you motivated. This week we’ve decided to go with proverb to spice things up.

“A little impatience will spoil great plans” – Chinese proverb

The power of us.

Want to start seeing better results from your marketing? Email Sam Birkhead or call us on 0113 246 4425.

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