Marketing, when done incorrectly, is approached with a scattergun strategy – selecting various channels without clear objectives or defaulting to familiar tactics. The result? Frustration, wasted budget, and missed opportunities. That’s where Marketing with INSIGHT comes in.
At Fantastic, our INSIGHT Process is a strategic, diagnostic approach designed to get under the skin of every new client. It helps us understand who you are, what you do, and what your business is looking to achieve.
Instead of making assumptions, we take a deep dive into your overall business strategy, customer motivations, alternatives options, and industry landscape to ensure your marketing is built on a solid foundation.
How does the INSIGHT process work?
The process begins with a comprehensive workshop involving key stakeholders in your business. This is often supported by data analysis and market research, helping us uncover the core drivers behind your brand and industry trends.
We ask the tough questions:
- Why do customers choose you?
- What sets you apart from competitors?
- What changes are shaping your industry?
Too often, marketing teams are left to operate in silos, disconnected from the wider business strategy. Even worse, agencies or in-house teams may push specific marketing channels simply because it’s their area of expertise rather than because it’s what’s best for your brand. The result? A lack of direction, misaligned expectations, and a sense that the budget could have been better spent.
A strategy with clear objectives
The INSIGHT Process eliminates this guesswork. Every recommendation we make is:
Rationalised – based on real data and strategic thinking
Costed – so you know where your budget is going
Clearly defined – setting out expectations, deliverables, and success metrics.
We don’t push a specific channel or tactic for the sake of it. Our only agenda is your success.
From INSIGHT to action
Strategic planning may not be an exact science, but combining insight, intelligence, and creativity creates a powerful formula for success. The end product of this process is an integrated marketing plan that:
- Addresses deep-rooted challenges whilst presenting a clearly defined position
- Considers every marketing channel (but only recommends the right mix)
- Outlines activities, timings, budgets, and expectations in a clear, concise format.
A clear vision for the future
The INSIGHT process culminates in an initial present-back session, but that’s only the beginning. This session delivers a comprehensive roadmap and vision of the future, outlining:
- What we’re proposing
- Why we’re taking this approach
- How we’ll achieve your objectives
- When key milestones will be met.
Marketing should never feel like a guessing game. With a clear, insight-driven strategy, your business can move forward with confidence, knowing that every action is rooted in intelligence and designed for long-term success.
Want to find out how the INSIGHT Process can transform your marketing? Book a meeting here for a free discovery call with our CEO, Andy Hobson today.
