We’re proud to be featured in Business in Practice, a regional publication packed with practical insight for SMEs, private businesses and family-owned firms across the UK.
Created to share clear, credible advice from experts in marketing, leadership and investment, Business in Practice is a brilliant platform for business owners looking to build stronger, more valuable companies.
Our contributions explore some of the big themes that sit right at the heart of growth: brand, reputation and business strategy.
One article looks at why brand and reputation are far more than marketing considerations. They are commercial assets that can shape buyer confidence, reduce perceived risk and influence valuation. For businesses seeking investment, preparing for exit or aiming to strengthen long-term value, a clear proposition and trusted market presence can make a real difference.
For private equity firms, brand and reputation can also be powerful levers for value creation during ownership, helping businesses sharpen their position, build credibility and maximise returns at sale.
The second article focuses on why B2B marketing often falls short when it is disconnected from business strategy. Too often, companies invest in activity before they have real clarity on positioning, customers, competitive advantage and commercial priorities.
Without that direction, marketing can create noise rather than momentum. But when strategy, customer insight and commercial objectives are properly aligned, marketing becomes sharper, more accountable and far more effective.
Together, the articles highlight a simple but powerful point: when brand, reputation and marketing are grounded in commercial reality, they become genuine drivers of growth and value.
We’re delighted to be associated with Business in Practice and to contribute to a publication designed to help ambitious businesses make smarter, more strategic decisions.
Visit the Business in Practice website to read the articles in full in Chapters 10 and 11 of the Yorkshire edition.
And if you’re reviewing how your business is positioned for growth, investment or long-term value creation, we’d be happy to talk. Get in touch with us today.
