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App of the Year Nomination for Pitchero

May 23, 2013

Written by Fantastic Media

After judging for the inaugural MOMAs (Marketing on Mobile Awards) took place last week, we are delighted to report that our Pitchero app has been nominated for ‘Sports Mobile Strategy’ App of the year.

After Pitchero recognised the need to go mobile, they came to use to discuss the possibility of delivering this for them

The Pitchero app is a great example of the work we produce at Fantastic Mobile, allowing consumers to access a variety of rich media additions, such as team photos, Google maps for ground locations, direct links to club websites, contact information, and much more.

The app has recently been shortlisted and nominated for local awards, such as the Yorkshire Insider Digital Awards ‘Consumer App of the Year’ and ‘App of the Year’ at the Prolific North Awards, as well as national awards for its success and innovation as a project. It has also been featured by The Sun and The Guardian as ‘App of the week’.

In the first two weeks of the app, we managed to achieve 25,000 downloads, which in the following months grew to over 90,000 downloads, as well as reaching a peak of number 2 in the iTunes store, behind only the BBC’s Sports app. Since then, the app has managed to achieve over 1.7 million unique sessions in over 60 countries and increase registration to the site by more than 18%.

Lead Mobile Developer, David Ford said “The fact that we have been nominated for multiple regional and national awards with the Pitchero app shows how the app has helped to launch us into a position that makes us one of the foremost mobile development agencies in the UK. With over 90,000 downloads and 1.25 million sessions so far, the Pitchero app has added to our range of apps and has been a great success story”.

After Pitchero recognised the need to go mobile, they came to us to discuss the possibility of us kick starting their mobile offering. After discussions, we came to the conclusion that, to start with, they needed an iPhone App that allows users to consume the vast amount of data Pitchero has to offer, on their iOS mobile devices.

The awards ceremony for the MOMAs is being held on Thursday 13th June in the Emirates Stadium, London. The awards will begin at 6.45 for 7.15 pm with a drinks reception, followed a 3 course dinner, including wine, entertainment and the presentation of awards.

For more information on the awards click here to visit the awards website.

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