We’ve recently been appointed by Blacker Hall Farm, the Yorkshire artisan food, dining and events destination, to deliver a comprehensive strategic review of the business along with ongoing promotional activity and a new e-commerce website.
Having completed our flagship ‘INSIGHT‘ business strategy programme, we’re now rolling out a refreshed brand for Blacker Hall Farm, built around a simple but powerful belief: quality isn’t claimed, it’s experienced.
With the strategic groundwork in place, we’re developing and executing a comprehensive marketing plan to help Blacker Hall Farm reach new and existing audiences, alongside a new e-commerce website that will serve as a dedicated hub for information and online shopping.
Founded in 1999, Wakefield-based Blacker Hall Farm is an award-winning fourth-generation family business committed to fresh, locally sourced and responsibly produced food. Combining livestock rearing with on-site butchery, bakery and food production, it has become a well-loved destination for locals and families across the region.
Tanya Goldthorpe, Sales and Marketing Manager at Blacker Hall Farm, said: “We are excited to be working with Fantastic as we move into this next chapter for Blacker Hall Farm. We always strive to deliver the very best quality, knowledge and experiences for our customers, and we want to ensure that same dedication flows through our marketing across all channels.
“Fantastic will help us promote our values, adapt to our evolving customer base and ensure our outward-facing messages reflect the vibrancy, quality, creativity and ambition that already exists behind the scenes.”
Gary Pattison, our Director of Strategy & INSIGHT added: “Blacker Hall Farm is a perfect example of a business with real ambition and a leadership team that understands where their strengths lie and where outside expertise can accelerate their success. The INSIGHT process gave us the opportunity to get under the skin of the business, its customer base and the commercial opportunity ahead. We’re now firmly focused on driving Blacker Hall towards some ambitious growth targets.”
Ready to accelerate your business’ growth through a comprehensive, insight-led marketing strategy? Talk to us.
