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Fantastic Media Shortlisted for Two Northern E-Commerce Awards

September 11, 2016

Written by Fantastic Media

We’ve been shortlisted for our work on two of our fabulous client’s e-commerce websites, Actavo Direct and Banana Moon. Congratulations to all involved!

The awards feature a number of categories, from Food and Drink E-Commerce to E-Commerce App, and also cover a number of industry sectors including Sports, Leisure, Beauty and Health.

Actavo Direct, supplier of equipment for the construction industry, has been shortlisted for the B2B E-commerce website of the year, after the team at Fantastic worked on improving the design of the website with a user led redesign. After a rigorous research phase of customer surveys and in depth analytics data analysis, the redesign completely changed the homepage to enhance the trade focus on the website and clarify the target audience of the business. In addition to this, the checkout process underwent a complete change to increase the speed of checkout and therefore improving the overall user-experience. The work undertaken on the website has led to an amazing doubling of the conversion rate!

Paul McGann, Commercial and Marketing Director at Actavo Direct commented: “We are delighted that has been recognised with a nomination (and shortlisting) for best B2B Ecommerce Website.   It is testimony to the determination of the whole team and unique partnership approach at Fantastic and Actavo Direct that we have delivered a website that is redefining the service norms and changing the way that we interact with the construction sector.

The strategic approach the team have taken, has not only manifested itself in the website, and the success we have seen so far, but across the business as a whole. “

Banana Moon, provider of an ever growing range of fully personalised clothing, have been shortlisted for Fashion/Apparel or Footwear E-Commerce Website of the Year. After an agreement to a three year improvement of usability, team Fantastic have made strides to improve the functionality on a number of areas of the website. The areas that have been improved include Artwork Approval Application, which allows customers to see a mock up created on the fly of the customer’s garments complete with the personalisation’s that they have added, and a Processes Area which involved the creation of a series of pages to explain how different personalisation processes work. In addition to this, working alongside Banana Moon’s PPC agency a number of minor changes were made throughout the user experience to increase conversion rate by 9.76% year on year.

Alex Grace, Managing Director of Banana Moon commented: “We’re really happy that all the hard work, innovation and creativity that has gone into making an industry leading business has resulted in the site being considered for this award against other broader apparel websites.  

The team at Fantastic Media have worked their magic to implement the vision we set for the business and the teamwork between us is helping us to grow the business on a daily basis.”

The work that the Fantastic Media team has put into the development and improvement of the e-commerce platforms, user-experience and mobile optimisation of both of these websites has significantly improved the overall user-experience and has been recognised by both clients and their own customers. Fantastic for our clients, and fantastic for us!

The Northern E-Commerce awards are delivered by Don’t Panic Events and Prolific North, in association with UK Fast to celebrate some of the best e-commerce websites from businesses around the north. For more information about the awards, visit the website at 

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