The awards feature a number of categories focused upon the use of search advertising across a number of different platforms. This includes ‘Use of Social Media in a Search Campaign’ and ‘Best Low Budget Campaign’. Previous winners of the award include Money Super Market with their ‘#EpicStrut’ campaign, and Very for their ‘Black Friday’ integrated campaign.
Actavo Direct, a supplier of equipment for the construction trade industry, has been shortlisted alongside our tean for Best Integrated Campaign, after we launched an integrated campaign to support the growth of the business, driving visitors and conversions to grow the business.
Split into three phases, we have made changes to the brand’s approach to online advertising based upon in-depth UX studies and a re-launch of paid advertising with a revised focus on campaign structure. In addition to this, our team have worked hard to improve SEO across the site and the improvement of eCRM and social activity, resulting in a successful increase in the conversion rate by 138% and increase in traffic by 51%.
The UK Search Awards are set to take place at The Bloomsbury Big Top in London on the 30th November, hosted by celebrity judge Jason Manford. The UK Search Awards are a celebration of the talent and achievements of the search industry and are regarded as the premier recognition of SEO, PPC and Content Marketing in the UK. For more information, visit the website at http://www.searchawards.co.uk/