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PR Kicks off 2012 for Electrofarm

February 3, 2012

Written by Fantastic Media

This week we secured a piece of press coverage worth in excess of £20,000 for client, Electrofarm.

Electrofarm is the UKs first national company to re-sell used electrical equipment back into the UK market. By reusing products in this way, consumers can buy branded electrical items at a fraction of the cost, whilst also benefitting the environment.

The Electrofarm website saw a 15,000% increase in traffic as a result of the coverage.

We secured an exclusive interview in The Sunday Times. Published last Sunday, the coverage had an immediate effect on the public, with website traffic soaring and sales increasing significantly for Electrofarm.

The Electrofarm website saw a 15,000% increase in traffic as a result of the coverage.

Managing Director Craig Thompson said: Im delighted with the Sunday Times article. Its a great start to the year and the big things weve got planned as part of our Fantastic integrated marketing strategy for 2012.

Client Services Director, Donna Gardner, said: Its always exciting when our hard work results in such a great piece of coverage. Fantastic is all about results, and this is a real positive for the team.

Fantastic developed the Electrofarm concept in 2011, using fun animal characters made from electrical goods to bring the idea to life. Behind the scenes a full ecommerce platform was developed, allowing Electrofarm products to be sold to the general public.

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