Integrated Marketing

Re-branding A Marine Solutions Business.

Fluechem are a global leader in the supply of Caustic Soda 50% and Urea Solution. They provide practical solutions to the marine industry helping businesses with environmental compliance and promoting cleaner air and water for all.

The business came to us wanting a full rebrand and to increase lead generation through digital channels.

The Objectives.

A full re-brand
Lead generation through digital channels
Create a market-leading website

The Research.

Following an educational Insight Process, we started to plan a wider marketing strategy to show off the re-branding we were carrying out for them. Due to the niche market they operate in, thorough research was needed to understand the business and how they operate. This allowed us to tailor Fluechem’s marketing strategy to help them reach their goals.


The Brief.

We coupled the re-brand with a digital marketing plan consisting of PPC, content marketing, SEO, PR and a LinkedIn campaign.

To help with SEO, we also created 6 regional versions of their site in key locations for them. This helped them rank highly on SERPs and improved lead generation.

The Big Idea.

By re-designing Fluechem's brand and online presence, we aimed to re-position them as market leader in the maritime solutions industry, making them the to go-to brand in their field.

The Strategy

The marketing strategy helped Fluechem achieve their objectives of creating a market leading brand and driving lead generation through online channels.

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