AI copywriting programmes such as ChatGPT and CopyAI are changing the marketing landscape. As content generation tools, they are incredibly powerful and efficient sources of information on any subject. But they are not without their limitations.  As a marketing agency which prides itself on innovation and adding value, we’re utilising ChatGPT when appropriate. Crucially, however, the results need to be sprinkled with our own magic dust: emotional understanding, critical reasoning, fact checking and contextual understanding.

 

We asked ChatGPT: ‘What 10 Things Make a Marketing Agency Great?’ We couldn’t agree more with the headline results… tailored to clients in our own inimitable way:

 

A clear understanding of the client’s goals

Marketing agencies should have the client’s goals and wishes at the absolute heart of every decision they make. Delivering on business objectives is the single most important thing we can do. At Fantastic, we always begin our relationship with you with a deep, full-day INSIGHT into your business.

 

Creativity

Marketing is an ever-evolving field that requires constant creativity, passion and innovation to stay ahead of the curve. A great agency needs to be able to always develop unique and original ideas that capture the attention of its client’s audience. Each client has their own brand identity, and tone of voice. This influences every creative decision that is made. By developing unique brand identities, creating engaging content, using emerging technologies, implementing unique marketing campaigns, and staying up to date with trends, Fantastic effectively capture the attention of our target audience and set your brand apart from the competition.

 

Strategic thinking

Strategic thinking enables Fantastic to take a well-informed, long-term approach to marketing. Strategy involves understanding our client’s business, your target audience and the competitive environment. We can then analyse data, research the market, and identify trends to develop effective marketing campaigns.

Take, for example, our work with British Weight Lifting. We onboarded the client with our INSIGHT process and due diligence research before formulating a go-to-market strategy. We put in place a paid search and social strategy which currently drives increased levels of engagement, revenue and return on investment. This resulted in a 90% increase in course sign-ups, and an 800% return on Google Ad spend. Read the full case study here.

 

Strong communication skills

Strong communication skills are crucial for a great marketing agency to build and maintain successful relationships with clients and create effective marketing campaigns that resonate with the target audience. By having clear, concise, and compelling communication, a marketing agency can help clients achieve their business goals and drive results.

At Fantastic, we pride ourselves on our effective communication skills. Internally, we place a strong emphasis on clear communication among our team members. We understand that effective communication is key to achieving our goals and producing successful projects. Whether it’s discussing project timelines, delegating tasks, or providing feedback, we ensure that everyone is on the same page.

When it comes to communicating with clients, we strive to build strong relationships based on open and honest communication. We are aware that our clients rely on us to deliver results, and effective communication is crucial to meeting their expectations. So, taking time to listen to our client’s needs and concerns and keeping them informed is essential.

 

Technical expertise

A great marketing agency should have technical expertise in various marketing tools and technologies. They should be able to use data analytics, social media, email marketing, and other digital marketing tools effectively.

As an integrated marketing agency, we cover all aspects of technical expertise. This includes Strategy & Research, Creative, Marketing and Web. Our team includes skilled individuals, who specialise in:

• Brand Development
• Video Production
• Photography
• Pay-Per-Click
• Social Media
• PR
• Traditional Advertising
• Email Marketing & CRM
• Web Design & Development 
• User Experience

 

Proven track record

A great marketing agency should have a proven track record of success. They should be able to demonstrate their ability to achieve results for their clients.

At Fantastic Media, examples of our work effectively showcase to prospective clients our ability to achieve results, including case studies, results docs and client testimonials. These all highlight the specific challenges that Fantastic Media faced, and how we overcame these. Demonstrating past work not only helps to build trust and credibility with potential clients but also allows them to see first-hand how we can help achieve their marketing goals.

 

Flexibility

A great marketing agency should be flexible and adaptable. They should be able to adjust their strategies based on changes in the market and the client’s needs.

Given the dynamic nature of marketing agency life, we have to be flexible in our approach. This may involve making necessary adjustments to our schedules to prioritise pressing tasks or reorganising meetings to accommodate changing circumstances.

 

Collaboration

A great marketing agency should be able to work collaboratively with the client and other stakeholders. They should be able to listen to feedback and incorporate it into their strategies.

At Fantastic, collaboration lies at the core of our approach. Through our Insight process, we thoroughly get to know the business we are going to work with, understanding exactly what it is they do. This forms a great foundation for collaboration. We thrive on partnering with businesses to deliver marketing services that provide tangible value, and we place a strong emphasis on listening to and incorporating feedback to ensure our strategies are always enhanced for success.

 

Industry knowledge

It’s fair to say that at Fantastic we have to switch our industry hats several times a day, but that’s what we love about working in an agency. Through researching and analysing market trends, we optimise our marketing approach, ensuring we achieve great results for our clients. We enjoy the challenge of working in an industry that is constantly evolving. It keeps us engaged, motivated and inspired to push the boundaries. Our adaptability to changes in the industry has been vital to our success.

 

Transparency

Transparency is key for us. We understand that open and honest communication is key to building and maintaining trusting, strong relationships with clients. When communicating with our clients, we inform them of where we are at in projects and have regular meetings to catch up to gain feedback.

 

Good is not Great. At Fantastic we don’t settle for simple formulas or generic tools. We couple new technology with proven talent. Innovation with experience.

Get in touch and let’s see how a great marketing agency can transform your business.